Universe Creation 101

The creation of playful stories and events

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Category Repurposing

Death of a Blog, Birth of a Podcast
"Multi-Platform Storytelling" according to Tejpaul Bhatia
"Transmedia Story Creation" postgrad subject @ University of Central Florida
CFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution
Cross-Media Bundling Example 1: Virtual and Print Books
Hitwise on Cross-Media Bundling
AOIR Report
CME = 360 Content = Entertainment Everywhere!
Video interviews with Top Media Practitioners & Marketers

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