Repurposing

Death of a Blog, Birth of a Podcast

Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided therefore … Read moreDeath of a Blog, Birth of a Podcast

"Multi-Platform Storytelling" according to Tejpaul Bhatia

Tejpaul Bhatia, the founder of Tej Media Networks & senior manager of international business strategy for ESPN New Media, was recently interviewed on Kevin Roberts site SISOMO about “multi-platform storytelling”.

Multi-platform story-telling requires story-teller’s to think on multiple levels and in multiple dimensions. The audience is no longer in one place and no longer on a single device for a scheduled period of time.  These additional layers and moving parts require quite a bit of effort on the story-teller’s part.  The story-teller is no longer just a writer.  She is a writer, a producer, an architect, a metadata specialist, a marketing exec, a business person, and a user experience professional.

Hey, now that sounds good. But then Tejpaul answers a question about whether formats will change with multiplatform delivery (“‘delivery?” I ask myself and then read on):

Read more"Multi-Platform Storytelling" according to Tejpaul Bhatia

"Transmedia Story Creation" postgrad subject @ University of Central Florida

This is definitely a time of monocle popping for me. I have just discovered a course dedicated to ‘transmedia story creation’. It is a core postgraduate subject in the Visual Language and Interactive Media MFA in Digital Media at the University of Central Florida. Dr Rudy McDaniel runs the course, which is described in the syllabus as follows: In … Read more"Transmedia Story Creation" postgrad subject @ University of Central Florida

CFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution

Whew! What a title. AXMEDIS looks interesting. The conference is being held on the 28-30th November at the Universitat Politècnica de Catalunya in Barcelona, Spain. In the Internet as well as in the digital era, cross-media production and distribution represent key developments and innovations that are fostered by emergent technologies to ensure better value for money while optimising … Read moreCFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution

Cross-Media Bundling Example 1: Virtual and Print Books

Recently I posted about the concept of ‘cross-media bundling’. Basically, a consumer pays one fee for one story or game in multiple formats. Industry seems to be focused on ‘unbundling’ or disaggregation (being able to buy components), which is important, but there is another emerging trend I believe. The cross-media bundling approach gives consumers their … Read moreCross-Media Bundling Example 1: Virtual and Print Books

Hitwise on Cross-Media Bundling

Sandra Hanchard, analyst for Hitwise Asia Pacific, responded to my post about cross-media bundling by offering some stats on what areas of entertainment are most searched for on the Net. The idea being that those with the greatest amount of interest on the Net shows that people are actively looking for other information and other media … Read moreHitwise on Cross-Media Bundling

CME = 360 Content = Entertainment Everywhere!

Thanks to the heads-up from Gary, an interesting new* term and industry approach to cross-media entertainment/cross-platform content/blah/blah/blah is happening at the MipTV/Milia event: 360 Content. The conference thread is a largely BBC affair on multi-platform content: a Content 360 Digital Pitching Competition. In conjunction with sessions of what the BBC is interested in hearing pitched, they’ll … Read moreCME = 360 Content = Entertainment Everywhere!

Video interviews with Top Media Practitioners & Marketers

Jason Romney is a Melb Barrister who is also the founder and CEO of itvworld.com. He attends every new media event that goes on and harpoons the best speakers for a video chat. He shares these interviews for free through iTunes and at his website: netvideo.com.au, in many formats: Quicktime for Mac users Flash Video for Windows … Read moreVideo interviews with Top Media Practitioners & Marketers