Category Repurposing

Death of a Blog, Birth of a Podcast

"Multi-Platform Storytelling" according to Tejpaul Bhatia

"Transmedia Story Creation" postgrad subject @ University of Central Florida

CFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution

Cross-Media Bundling Example 1: Virtual and Print Books

Hitwise on Cross-Media Bundling

AOIR Report

CME = 360 Content = Entertainment Everywhere!

Video interviews with Top Media Practitioners & Marketers