Tejpaul Bhatia, the founder of Tej Media
Multi-platform story-telling requires story-teller’s to think on multiple levels and in multiple dimensions. The audience is no longer in one place and no longer on a single device for a scheduled period of time. These additional layers and moving parts require quite a bit of effort on the story-teller’s part. The story-teller is no longer just a writer. She is a writer, a producer, an architect, a metadata specialist, a marketing exec, a business person, and a user experience professional.
Hey, now that sounds good. But then Tejpaul answers a question about whether formats will change with multiplatform delivery (“‘delivery?” I ask myself and then read on):