Ep 004: Tim Wright Interview

  Another podcast! Yay! At this rate I might even crack three podcasts a year. hehe. Joking aside, I’m excited about our guest today. UK digital writer Tim Wright shares his vast experience with over a decade with online interactive drama and more recently multiplatform storytelling. Below is a time guide showing you topics Tim … Read moreEp 004: Tim Wright Interview

Death of a Blog, Birth of a Podcast

Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided therefore … Read moreDeath of a Blog, Birth of a Podcast

Dynamic Logic's Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different … Read moreDynamic Logic's Latest Cross-Media Campaigns Study

Madison & Vine Revisited

A couple of years ago Scott Donaton, the editor of Advertising Age, published a book called Madison & Vine: Why the Entertainment and Marketing Industries Must Converge to Survive. Scott revisited ‘branded entertainment’ in a talk he gave recently, which has been published at the Madison & Vine section of Advertising Age. In the article he … Read moreMadison & Vine Revisited

The Creators of Outstanding Online Experiences…

UK-based Hi-ReS! (Handsome information – Radical entertainment Systems), founded in 1999 by Alexandra Jugovic and Florian Schmitt, have been creating amazing award-winning websites for the film, TV, music and marketing industries for a few years now. Some of their sites, like Requiem for a Dream and Donnie Darko, I mention in my article about ‘Filmmakers That Think … Read moreThe Creators of Outstanding Online Experiences…

Urban Screens

Mirjam Struppek has an investigation into the variety of screens available in her Urbans Screens project: URBAN SCREENS is a concept developed by Mirjam Struppek. It investigates how the currently commercial use of outdoor screens can be broadened with cultural content. We address cultural fields as digital media culture, urbanism, architecture and art. We want … Read moreUrban Screens

TIGA's "Cross Media Content Workshop: Working With Games"

Here is the blurb from Develop Mag: TIGA Cross Media Content Conference: ‘Working with Games’ at Bafta, 195 Piccadilly Tuesday 23rd October, 9.00-5.00 at the London Games Festival. The conference will feature speakers from the games, film, TV, advertising and web areas but the unifying theme will using games and games related skills to reach audiences. The … Read moreTIGA's "Cross Media Content Workshop: Working With Games"