Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I’ve cherrypicked some quotes that stand out for me.
Filmmakers that Think Outside the Film
Lance Weiler — an acclaimed director films such as Head Trauma (that I posted about here) and The Last Broadcast — asked me to write an article about films and cross-media for the Workbook Project (a free resource for content creators). Of course I agreed to! So, I wrote a long article about the some of nifty things … Read moreFilmmakers that Think Outside the Film
