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Archive for October, 2007

Death of a Blog, Birth of a Podcast

ARG Academia Advertising Audiences Creative Cross-Media Courses Cross-Media Design Culture Digital Cinema Digital Games Event Film Industry Internet Locative Arts Marketing Media Usage Mobile Mobile Content Music Narrative Participatory Design Performance Pervasive Gaming Print Radio Real World Repurposing Research Stage TV Technology UGC Virtual Worlds WritingPublished October 23, 2007 at 9:06 pm 2 Comments

Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided therefore
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Dynamic Logic’s Latest Cross-Media Campaigns Study

Advertising Internet Marketing Print TVPublished October 17, 2007 at 12:21 am No Comments

Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different
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David Varela on Writing for ARGs

ARG WritingPublished October 16, 2007 at 7:22 pm No Comments

David Varela, one of the writers who worked on Mind Candy’s alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine. Check it out: http://www.scriptwritermagazine.com/