Browse: Home / 2007 / October

October 2007

You are browsing the archive for October 2007.

Death of a Blog, Birth of a Podcast

Death of a Blog, Birth of a Podcast

By christy on October 23, 2007

Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided therefore [...]

Posted in ARG, Academia, Advertising, Audiences, Creative, Cross-Media Courses, Cross-Media Design, Culture, Digital Cinema, Digital Games, Event, Film, Industry, Internet, Locative Arts, Marketing, Media Usage, Mobile, Mobile Content, Music, Narrative, Participatory Design, Performance, Pervasive Gaming, Print, Radio, Real World, Repurposing, Research, Stage, TV, Technology, UGC, Virtual Worlds, Writing | 2 Responses

Dynamic Logic’s Latest Cross-Media Campaigns Study

By christy on October 17, 2007

Dynamic Logic have just released their latest study:
Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points along [...]

Posted in Advertising, Internet, Marketing, Print, TV | Leave a response

David Varela on Writing for ARGs

By christy on October 16, 2007

David Varela, one of the writers who worked on Mind Candy’s alternate reality game Perplex City , has an article on writing for the ARG in the September issue (36) of Scriptwriting Magazine.
Check it out: http://www.scriptwritermagazine.com/

Posted in ARG, Writing | Leave a response

Next Page »