Month: April 2007

Parallel Narrative: Webisode & TV for Ghost Whisperer

The narrative relationship between the Ghost Whisperer TV show and their new websiodes looks interesting: Explore the world as seen through the eyes of an earthbound spirit with GHOST WHISPERER: THE OTHER SIDE, an original scripted online companion series to CBS’s GHOST WHISPERER, streaming free of charge on CBS’s broadband channel innertube (www.cbs.com/innertube) starting today … Read moreParallel Narrative: Webisode & TV for Ghost Whisperer

Smallville, comics, Yaris, content wraps & Saatchi and Saatchi

This looks interesting: The automaker [Toyota] has fittingly teamed with the Warner Bros. series Smallville for an integrated transmedia campaign via Saatchi and Saatchi, Los Angeles, that breaks tonight and will include on-air comic book creative from DC Comics in the form of content wraps during breaks in the popular series. Content wraps replace regular … Read moreSmallville, comics, Yaris, content wraps & Saatchi and Saatchi

Cross-media researcher in Philippines & an update on the term

Faye Martel has contacted me, she is the first researcher in the Philippines I’m aware of looking at the area of cross-media. She’s doing an MA in Communications at the Ateneo de Manila University. At present, she’s struggling to find some cross-media projects in the Philippines…and so am I. So, if you know of any, please … Read moreCross-media researcher in Philippines & an update on the term

Cross-Media Marketing Effectiveness Measures

One of the areas of industry cross-media research is that of marketing companies comign up with methods to assess the effectiveness of multi-platform campaigns. One company that looks at this area is Dynamic Logic. Dynamic Logic’s CrossMedia Research™ is designed for advertisers, agencies and publishers: Measure the value and synergy of multi-media ad campaigns Quantify … Read moreCross-Media Marketing Effectiveness Measures

"AN OBJECT CANNOT COMPETE WITH AN EXPERIENCE", but

I stumbled across walking artist Hamish Fulton (his works) whilst in Paris. He takes photos while he walks. He claims the walk is the artwork but the photographs are the only thing he can sell. Love this: I like this because of the truth of it, experiences reign supreme. But I’d also like to add a perspective … Read more"AN OBJECT CANNOT COMPETE WITH AN EXPERIENCE", but

CFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution

Whew! What a title. AXMEDIS looks interesting. The conference is being held on the 28-30th November at the Universitat Politècnica de Catalunya in Barcelona, Spain. In the Internet as well as in the digital era, cross-media production and distribution represent key developments and innovations that are fostered by emergent technologies to ensure better value for money while optimising … Read moreCFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution