Kevin Roberts, SISOMO, Cross-Media, Storyelling…and me!

A while ago I came across Kevin Robert’s site SISOMO. Kevin is CEO Worldwide of Saatchi & Saatchi, Ideas Company and is behind paradigmatic approaches such as LoveMarks. I put SISOMO down on my list of things to chase up and got distracted. But thankfully I was reminded of the idea when SISOMO contacted me … Read moreKevin Roberts, SISOMO, Cross-Media, Storyelling…and me!

Major Study on Brands in Second Life

I just discovered through Ilya’s post a study of the Perception of the Presence of Brands in Second Life by CB News in partnership with Repères Second Life. It is an excellent study because it gives some spot on advice about brands in SL but also because it provides a snapshot of SL residents. Here are some of the findings:

The main thing learnt from the poll was that the presence of RL brands is perceived as positive by a great majority of Second Life residents: 66% believe that the presence of RL brands has a positive impact on SL, whereas 22% believe that RL brands have no impact on SL, and only 11% believe that RL brands have a negative impact on SL.

Some of the negatives about brands:

Read moreMajor Study on Brands in Second Life

Branding in Media and Entertainment

Institute for Media and Entertainment and Kellogg School of Management are holding a special event on Branding in Media and Entertainment on April 30 to May 2. They’re focusing on ways to utilise different platforms to make sure your brand breaks through the clutter on different platforms. The mandate for powerful media brands and brand systems has never … Read moreBranding in Media and Entertainment

Experience Design & Showbusiness

Adam Lawrence has put together 12 Tips from Showbusiness to apply to Experience Design: Storyboard your highlights: BoomWowWowWowBOOM! Plan your experience like a Hollywood movie; have a great opening impression, a series of highlights, and a finale that tops even the opener! “The Making of” – show hidden values People are interested in what happens … Read moreExperience Design & Showbusiness

Parallel Narrative: Webisode & TV for Ghost Whisperer

The narrative relationship between the Ghost Whisperer TV show and their new websiodes looks interesting: Explore the world as seen through the eyes of an earthbound spirit with GHOST WHISPERER: THE OTHER SIDE, an original scripted online companion series to CBS’s GHOST WHISPERER, streaming free of charge on CBS’s broadband channel innertube (www.cbs.com/innertube) starting today … Read moreParallel Narrative: Webisode & TV for Ghost Whisperer

Smallville, comics, Yaris, content wraps & Saatchi and Saatchi

This looks interesting: The automaker [Toyota] has fittingly teamed with the Warner Bros. series Smallville for an integrated transmedia campaign via Saatchi and Saatchi, Los Angeles, that breaks tonight and will include on-air comic book creative from DC Comics in the form of content wraps during breaks in the popular series. Content wraps replace regular … Read moreSmallville, comics, Yaris, content wraps & Saatchi and Saatchi

Cross-Media Marketing Effectiveness Measures

One of the areas of industry cross-media research is that of marketing companies comign up with methods to assess the effectiveness of multi-platform campaigns. One company that looks at this area is Dynamic Logic. Dynamic Logic’s CrossMedia Research™ is designed for advertisers, agencies and publishers: Measure the value and synergy of multi-media ad campaigns Quantify … Read moreCross-Media Marketing Effectiveness Measures

In-Game Advertising: the V-Lodge model

A while ago I was invited to join the community at V-Lodge. V-Lodge is created by Sergey Salomakhin and Mikhail Zislis. Here is their description: Our project for in-game advertising, V-Lodge, works from the following assumptions: * A new approach to in-game advertising is required, “virtual billboards” arent’ doing any good! This goes for both … Read moreIn-Game Advertising: the V-Lodge model