Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I’ve cherrypicked some quotes that stand out for me.
Authors that Think Outside the Book
A couple of months ago I wrote an article for the Workbook Project: Filmmakers that Think Outside the Film. My latest article in this series is on ‘Authors that Think Outside the Book‘. Let me know your thoughts. 🙂