Best Transmedia Conference Ever!

I’ve attended many industry conferences that claim to be addressing the theme of ‘cross-media’ and ‘transmedia’. I’ve also assessed the schedules of those I haven’t attended from afar. I have not seen one that really understands what it is, and so they do not select the right speakers or ask the right questions. Well, I’m … Read moreBest Transmedia Conference Ever!

Marketing Entertainment: Integrate '06

iMedia Connection & Variety’s Integrate ’06 was held on April 12 and now there are some articles and ppts from the talks online at iMediaConnection. Integrate ’06 is the second annual summit that brings together top marketing executives from major entertainment companies to explore the challenges and opportunities in creating integrated marketing programs to reach … Read moreMarketing Entertainment: Integrate '06