iMedia Connection & Variety’s Integrate
Integrate ’06 is the second annual summit that brings together top marketing executives from major entertainment companies to explore the challenges and opportunities in creating integrated marketing programs to reach today?s entertainment consumer.
- Online Movie Ads Work
- It’s Where Consumers Are
- It’s Where They Look
- TV is Losing It’s Effectiveness
- Consumers Want Integration
The ppt of his talk is available online. It has tons of stats on marketing & US film & TV viewing figures compared with DVD buying etc.
Vince Broady looked at How to Leverage CGC in his ppt. The presentation covers the findings of the GameSpot/Starcom MediaVest Group Youth Study, and has some excellent stats on The Office campaign that I cannot duplicate here until I have permission.
Heidi Dickert and Warner Bros.’ Abe Recio discusses their research on film-goers using mobiles, Mobile as a Marketing Research Tool, in their ppt.
There is also a ppt online of Susan Fogelson’s talk, Creative Showcase: Integrated Marketing.