The Lost Experience: Branding Perspective Interview

Rick Mathieson interviews Mike Benson, the Senior Vice President of Marketing for ABC Entertainment, on “multi-platform branded entertainment”. It is an audio interview about The Lost Experience from a branding perspective (which extends an earlier article on the topic too). I’ve popped some notes about each one here: Part 1: Benson spoke about how The Lost Experience helped … Read moreThe Lost Experience: Branding Perspective Interview

What I'm Doing and Not Doing This Week

I WILL NOT be at PICNIC 06 Not by choice. I would love to go and I must say I had free pass to go since I am meant to be co-presenting the International Game Developers Association Alternate Reality Game Whitepaper that I co-wrote, but I couldn’t rustle up the funding in time. I’m sure the writers that are going will … Read moreWhat I'm Doing and Not Doing This Week

Babies Rock!

Baby Rock Records is offering lullaby versions of rock tunes so that the parents can enjoy listening as much as their bundles of joy. They’ve got lullaby versions of Metallica, ColdPlay, Bjork, Radiohead, Pink Floyd, Tool, The Cure, Beach Boys, Led Zeppelin, Nirvana, The Pixies, Queens of the Stone Age, No Doubt, Smashing Pumpkins and The Beatles. … Read moreBabies Rock!

New Blast Theory Work: Day of the Figurines

**World Premiere** **Day Of The Figurines, HAU, Berlin** Blast Theory presents the world premiere of Day Of The Figurines, a mass participation artwork using mobile phones that is part board game and part secret society. Set in a fictional English town that is littered, dark and underpinned with steady decay, the game unfolds over 24 … Read moreNew Blast Theory Work: Day of the Figurines