MIPTV's "Content 360 Cross Media Festival"

At MIPTV’s event at Cannes this year there is another BBC event: “Content 360 Cross Media Festival”. A true accelerator of tomorrow’s content at MIPTV featuring MILIA 2007! Content 360 brings to Cannes the most creative ideas in exploiting the potential of digital platforms through an international pitching competition, a series of cutting-edge conferences, as well … Read moreMIPTV's "Content 360 Cross Media Festival"

'Stranger Adventures' interview with the writers

Stranger Adventures, an interactive net drama, has been running for a couple of years. It has been nominated for an Emmy twice. There is an interview with the writers by Christie Taylor at the Writers University. Here is an excerpt: How does writing for “Stranger Adventures” differ from screenwriting? This is just like writing a screenplay … Read more'Stranger Adventures' interview with the writers

Conference on Marketing in Virtual Worlds

This will be an interesting conference. I’m interested not just in the marketing of products, but of the transmedia expansions of entertainment properties (as I’ve discussed here). Virtual Worlds Conference 2007 is the leading event for Fortune 500 businesses seeking to understand and maximize marketing and business strategies within virtual worlds.  Leading companies from Toyota to … Read moreConference on Marketing in Virtual Worlds