Conference on Marketing in Virtual Worlds

This will be an interesting conference. I’m interested not just in the marketing of products, but of the transmedia expansions of entertainment properties (as I’ve discussed here).

Virtual Worlds Conference 2007 is the leading event for Fortune 500 businesses seeking to understand and maximize marketing and business strategies within virtual worlds.  Leading companies from Toyota to Starwood to Leo Burnett to Adidas are setting up presences in virtual worlds.  MTV has set up its own virtual world with Virtual Laguna Beach.  CBS will bring its Star Trek franchise into Second Life.

Virtual Worlds 2007 shows you how to succeed as a marketer in this rapidly growing segment of marketing, media, entertainment and commerce.  Separate buzz from success; hear from companies who’ve made the journey and learn from their experiments and activities; learn more about this technology trend and the consumers who inhabit virtual worlds.

Companies considering the following VW applications should attend: branding, entertainment, interactive television, social networking, promotion, education, ecommerce, employee collaboration, test-marketing, content generation, training, recruiting and new product development.

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