Ivan Askwith, Jonathan Gray, and Derek Johnson have started a group blog called The Extratextuals, which they explain in their birth post as: This is a blog about the media. However, with other blogs on television, film, and the media in general, we wanted to carve out a specific niche. So our blog will focus primarily … Read moreNew Transmedia Blog: "The Extratextuals"
One of the reasons for the paradigmatic change to cross-media world-creation is the emergence of transliterate creators. These creators are not just fans of a range of artforms, are not only versed in a range of artforms, they are versed (or developing a literacy) in the combining of a range of artforms & media platforms. … Read moreTie-In Writers and the Mono-Medium Logic Problem
The Boston Interactive Media Association (BIMA) is holding it’s 3rd Annual Cross Media Forum on September 18th 2007 in Boston. It is described on the site as follows: In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets. The BIMA Cross Media Forum was created to … Read moreBIMA's "3rd Annual Cross Media Forum"
Through Adam Crowe’s delicious I found this great ppt from Brand Zeal about their ‘solar system’ approach to ‘brand mapping’: I loved seeing this because the solar system or astronomical approach is exactly how I visual storyworlds and brands. I’ve been working on a model for this for a few years now, have been developing (in … Read moreBrands as Solar Systems
Earlier I’ve mentioned the technique of having characters call audiences, now Laura Marriott, President of the Mobile Marketing Association, provides a business argument for using voice in mobile campaigns: Voice provides an opportunity to hook the consumer and then possibly have them engage in more advanced services via text, video, Web, etc. Voice is easy for the … Read more"Voice is an important part of the mobile media mix"
Mark Deuze (Indiana University’s Department of Telecommunications in Bloomington, United States, and Professor of Journalism and New Media at Leiden University, The Netherlands) has a new book out: Media Work. The book is described in an interview with Deuze at influx: As a former journalist, I have always taken a special interest in the management … Read moreMark Deuze's book on integrationist approaches in advertising, journalism, film/TV production, and digital games: "Media Work"
A few weeks ago I gave a presentation at the Web Standards Group on ‘Thinking Outside the Web’. After the talk I was approached by the Workflow Specialist for the Northen Region, Integrated Sales and Marketing of Fuji Xerox Australia, Duane Mackey, who shared with me a project created by Fuji Xerox Australia to market their … Read moreNow this a great way to experience the potential of cross-media
I’ve spoken with some theatre directors about using the web and communities to draw patrons into their productions but it has fallen on deaf ears. So, I was pleased to see a not-for-profit company making an effort for the production of ‘Coast of Uptopia’. The website, includes pictures and videos — just the sort of … Read moreNot-for-Profit theatre company uses the web to draw in patrons
For the past year or so these hard-working and clever individuals have been working towards their Masters at MIT’s Comparative Media Studies Department. They’ve been developing their theories on TV, videogames, digital media, animation, museums, transmedia and convergence and now they’re online: IVAN ASKWITH TV 2.0: Turning Television into an Engagement Medium ALEC AUSTIN Expectations Across … Read moreMIT "transmedia" and "convergence" thesis are online!
Last year I posted statistics I’d researched on alternate reality games. The list needs some minor editing since some links have moved. But before I do that, I wanted to add some more stats. Let me know if you have others to add to these ARGs or any others. ReGenesis Extended Reality Game II These stats from a talk … Read moreSome More ARG Stats