Why is cross-media storytelling more than an artistic choice? People are crossing media already, using many types of media everyday and using more than one at a time. There has been plenty of industry research (particularly from the advertising industry) about media usage, but the following are significant. The latest one was released on the … Read moreSimultaneous, Concurrent & Meshing Usage
One neat trick that designers of cross-media works can do is unfortunately heavily underutilised: referring to material that already exists. It takes alot of work to create a cross-media work that has many websites, TV series, comics and so on, but you needn’t create the universe in 7 days…it has already been done. Direct audiences … Read moreSeek & Find Art
Top producers in film, TV, mobile entertainment, advertising and so on have contributed to a report on Hollywood over the next 75 years. The Future of Entertainment has the following amazing contents: Chris Albrecht The HBO exec on driving home its brand message while innovating programming. Jim Banister The veteran onine executive says the future … Read moreLeaders Direct Our Future
A report on attracting audiences produced by Morton Smyth Limited is available online. [T]he report is for organisations that want to attract a broad public, and are willing to go through a process of change to achieve it. It focuses on what really makes the difference in audience development and reveals what organisations most need … Read moreReport on Attracting Audiences
Simultaneous cross-media release will be the norm. I’ve heard a few producers mention this, even the Director-General of the BBC has unveiled that their tv shows will be simulataneously available for download on the web. I thoroughly support this move and have been anxiously waiting for it for some time. When a movie is released, … Read moreCross-Media Release will be the Norm
Ziff Davis Media Game Group have finished their annual survey: ‘Digital Gaming in America’. The Group are producers of print and online brands such as Electronic Gaming Monthly, Computer Gaming World, Official U.S. PlayStation Magazine, 1UP.com, and specials including Pocket Games. They commissioned the Strategy Group to survey US households. 1,558 people were polled from … Read moreMobile Gamer Stats
Here is info about what some of the best cross-media creators are doing in Australia, from the Laboratory for Advanced Media Production that was run in Melbourne yesterday. It was great being around producers and creators who are committed and contemplate cross-media storytelling. I cannot upload my presentation, as there are still more workshops being … Read moreLAMP Update
I’m just about to sign up to attend a ‘Convergence Jam’ being held here in Melbourne next month. The event is attended by professionals from film, TV, gaming, communciations and so on. Complimenting talks will be the development of multi-platform productions by attendees. It appears we’ll be split into teams and will compete against each … Read moreConvergence Jam