Transmedia Sessions at Futures of Entertainment Conference

MIT Comparative Media Studies and the Convergence Culture Consortium present the Futures of Entertainment Conference, November 17-18, Cambridge, Massachusetts. Wohoo! Here is the blurb: As advertisers look for new ways to engage audiences, content creators search for new audiences, and audiences quest for new ways to connect with culture, the nature of what counts as … Read moreTransmedia Sessions at Futures of Entertainment Conference

CROSS Sessions at SPAA

Screen Producers Association of Australia (SPAA) 21st Annual Conference is being held November 14th-17th on the Gold Coast.   The Screen Producers Association of Australia (SPAA) represents the interests of producers on all issues that affect the business and creative aspects of independent screen production. Our annual conference is held over three days and attracts more than 650 … Read moreCROSS Sessions at SPAA

Crossover Deadline Approaching

  Crossover Australia 2007 will bring together approximately 28 accomplished and innovative filmmakers and new media producers including invited international guest mentors as well as representatives from broadcasters and funding agencies. It will be a truly participatory retreat designed to explore the possibilities of interactivity within the context of broader bandwidth and the main ‘focus’ … Read moreCrossover Deadline Approaching

The Lost Experience: Branding Perspective Interview

Rick Mathieson interviews Mike Benson, the Senior Vice President of Marketing for ABC Entertainment, on “multi-platform branded entertainment”. It is an audio interview about The Lost Experience from a branding perspective (which extends an earlier article on the topic too). I’ve popped some notes about each one here: Part 1: Benson spoke about how The Lost Experience helped … Read moreThe Lost Experience: Branding Perspective Interview