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ARG Whitepaper

The Independent Game Developer’s Association Alternate Reality Game Special Interest Group (IDGA ARG SIG) is writing up a whitepaper on the area. I’m a member of the group and lucky to be involved as a co-writer on the paper, so some of you will be hearing from me soon…

Digital Production, Marketing & Distribution Course

For those in Oz, there is an intensive course starting up that I’m involved in: Digital Film Production, Marketing and Distribution.  Instinct Entertainment are launching a new course which explores the emerging digital means of production, marketing and distribution and teaches how to combine the art of filmmaking with the need to have a sustainable business. … Read moreDigital Production, Marketing & Distribution Course

Reblog: What is Interactive Advertising?

Here is a great essay on Interactive Advertising that was published in the Convergence Newsletter (from Newsplex at the University of South Carolina, vol. III, No.11, May 9 2006), that I thought I’d reblog here:

What is Interactive Advertising?
  
By Cheryl Harris, associate professor, School of Journalism and Mass Communications, University of South Carolina

  
With varying degrees of permitted response and functionality, interactive advertising offers viewers the opportunity to interact with ads by requesting additional information, expressing opinions and/or making purchases. Interactive advertising must be sufficiently persuasive to generate a response from the viewer. Increasingly, it appears that effective advertising in the convergent media age is advertising that has been customized or personalized to fit the current preferences of the viewer. In general, advertisers have learned that ?one size fits all? advertising generates much lower response rates than targeted ads. As the digital platforms for Interactive Television (ITV) or Internet Protocol Television (IPTV) come online, some advertisers are already experimenting with various types of customization and personalization that will be coupled with interactive response functions.

Read moreReblog: What is Interactive Advertising?

It's Alive!: Lost ARG has begun

Just a few hours ago, the Lost ARG began in the UK. My inbox is full with the details of the phone number (this is how the game starts: during an ‘ad break’ a phone number is shown) and the related sites. But, the Lost ARG doesn’t officially commence in Australia until the 4th May, and the 3rd of May in the US. This just shows how stupid local broadcasters are, or, how international launches cannot happen through TV. We have global film launches where people turn up to the cinema at midnight to watch a film at the same time as audiences on the other side of the planet. It seems an internet launch — the actual screening of something — is the direction we’ll need to go in this networked world. Don’t they realise that fans and players congregate according to their interests and skills, not according to their country? But back to the very exciting LOST ARG!

Read moreIt's Alive!: Lost ARG has begun

Marketing Entertainment: Integrate '06

iMedia Connection & Variety’s Integrate ’06 was held on April 12 and now there are some articles and ppts from the talks online at iMediaConnection. Integrate ’06 is the second annual summit that brings together top marketing executives from major entertainment companies to explore the challenges and opportunities in creating integrated marketing programs to reach … Read moreMarketing Entertainment: Integrate '06

Upcoming Paper for AOIR

I forgot to tell you about a paper I’ll be delivering at the Association of Internet Researchers Conference: Internet Research 7.0: Internet Convergences in Brisbane late September this year. The paper is titled: How the Internet is Holding the Centre of the Narrative Universe, and the abstract is online. The Internet is an undisputedly influential force in … Read moreUpcoming Paper for AOIR