christy Kyle Redinger has started a blog to discuss the business side of new media: Kyle started The Media Age because he felt that there was a lack of business focused blogging regarding the New Media world. Kyle’s degrees in Finance and Anthropology speak to his unique approach and thoughts on the New Media world. Kyle believes … Read moreBlog about New Media Business
Geert, Trade Marketing Manager for Microsoft, is working with our ad agency Openhere, to create a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. Watch the movie [Through Cross the Breeze]
Recently I commented on how delighted I was to see Belgium broadcaster VRT inviting bloggers to its press launch of their ‘extended reality experience’ of Emma. I’ve also whinged in the past about how Australian bloggers & podcasters are not courted. Well, Kris Hoet gave me a heads up on an article in The Wall Street Journal on … Read moreCourting Bloggers & Podcasters for launches
I, and many others, have been looking forward to (and thinking about creating) a multi-platform immersive comedy for a while. Well, NBC will be doing it soon: NBC Digital Entertainment today [May 14] announced the second season of its pioneering interactive entertainment. Continuing to set the standard for broadcast network digital entertainment, this fall, NBC Digital Entertainment will introduce the follow … Read moreFirst 360 Experience Comedy!
Neverdie (from Entropia) and Anshe Chung (real estate tycoon? from Second Life) have teamed together to launch the first ever Virtual Worlds Awards. The Virtual Worlds Academy was founded in march 2007, by Neverdie and Anshe Chung to organize Events that spotlight and recognize the artistic, technological, commercial and cultural development of all Virtual worlds … Read moreVirtual Worlds Awards
In the Netherlands, you can now get an Master of Business Administration in Cross Media Experience! From what I can understand of the website, it looks like you learn cross media marketing, strategy, production, creative projects, organisational infrastructure and international cross media business. The people seem like they will be well informed: Lemniscaat School of … Read moreMBA in Cross Media Experience!
Emma, a television series broadcast on Belgium Public Television (VRT), has announced that they have created an ‘alternate reality game’ extension to the TV series; like Xenophile Media’s Extended Reality Game for the TV series ReGenesis in Canada; Hoodlum Entertainment’s online murder mystery extension to Emmerdale in the UK; Hoodlum Entertainment’s online extension to Fat Cow … Read moreBelgium ARG for TV Show Emma
Just came across two new sites that provide top notch information about journalism, newspapers and newsrooms in this age of integrating media: Editors Weblog: “editorial solutions for the newspaper renaissance”. Includes categories such as multimedia convergence, citizen journalism, online strategies, newsroom management, revenue & business models Trends in Newsrooms Looking to find out what editors-in-chief … Read moreConvergence Journalism Links
From the Convergence Newsletter, vol. IV, no. 8. (March 7, 2007): This research uncovers evidence that religion and religious imagery used in advertising over the past few years are commanding the kind of surprise and shock value that once was reserved for sex. […] If sex no longer shocks, and advertisers need to shock to break … Read moreReligion replaces Sex in Disruption Power
As I’ve spoken about before, online virtual worlds are increasingly being used as extensions to entertainment properties. For those in Sydney, Australia, there will be a talk on this topic this Thursday with none other that Tony Walsh! MIXED REALITY BRANDED ENTERTAINMENT Where Social Networks meet Games meet TV Which side of the wall are … Read moreTV & Virtual Worlds