Next public event: Power to the Pixel, London

POWERPIXELHello everyone!

I haven’t been updating this site for a while. That will change. 🙂

My next public gig will be at Power to the Pixel, London Film Festival. As you may recall, I did the keynote and a workshop there last year. So, I’m thrilled to be invited back again. Ted Hope will be giving the keynote (yay!) and I’ll follow him with these:


14th October Conference
10:30 – 11:00

Despite the fact that cross-media is still emerging, there have been a number of experiments, successes and failures over the past few years. In this talk, Christy Dena will share some lessons learned from cross-media projects in film, television, gaming and marketing in a way that will help guide your project. While there is so much yet to explore, and the area will certainly continue to evolve, you can lean on the ground-breaking efforts of those who have ventured before you.

15:40 – 16:40
Presentations and roundtable discussion

What kind of experience does today’s film audience want and what can be done with existing technologies?

Interactive tools, emails, text and voicemail, mobile apps and geo-locational services can connect an audience to characters.  Live events and alternate reality games can bring the audience into the world of a film and extend the storytelling experience.  The more filmmakers can extend their vision into the world of the audience, the more rooted the audience becomes in the experience of the film.

But how do you know how much to give them?  Mystery will bring people into your world, but for your cross-media audience, there is an implicit promise of a clear correlation between how much that audience gives – of their time, of their own interactions and emails and phone calls, their trips to places where they are promised live experiences – and how much they get back.  You must dazzle them with innovate storytelling techniques but you also need to reward them with meaningful emotional content and layers of reveal.

Leading story architects of some of the world’s most successful extended story experiences – The Dark Knight, The Truth About Marika and Xi – demonstrate how to bring a fictional world into the lives of the audience.

Moderator: CHRISTY DENA, Director, Universe Creation 101
MARTIN ELRICSSON, Producer & Creative Director, The company P
STEVE PETERS, Experience Designer & Partner, No Mimes Media
DAVID VARELA, Producer, nDreams

15th October Workshops
10.00 – 11.30

The majority of cross-media projects to date have been created by making additions to an existing mono-medium property. A film is made, for instance, and then content is added on to other media afterwards. While this can work, there is a significant difference in the quality of projects that were designed to be cross-media from the beginning. In this workshop, Christy Dena will show how the intended cross-media experience of a project changes the initial concept; how planning for interactivity happens right at the beginning; what influences the choice of mediums and many other techniques to optimise a project’s potential. Feel free to bring ideas in development, as that is obviously the best time to strategise!

14th October Pixel Pitch
I’m also judging the cross-media projects. More projects for people!

If you’re in London, I hope to see you there (come and say hi). Check out all the awesome people that will be there (not including the ones in the audience!).

* Unfortunately, my use of terms like ‘lessons’ gives prizes to followers of Wank Words Bingo

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