DAC, the premier international digital arts conference, will be in Perth next year with Beap. They have just announced the first stage of acceptances: The reviewing of the 230 abstracts has now been completed, and many thanks to the reviewers for the enormous task. In a process that turns out to have been highly competitive, … Read moreDAC in Australia
I’ve provided an overview of the different studies that have been conducted into how people are using multiple media. An update from BigResearch and their SIMM study is online [pdf]. From their email release dated 15th June: Last week in Shanghai, BIGresearch for the 3rd consecutive year presented its breakthrough media consumption model from its … Read moreSimultaneous Media Usage Update
I’m very excited by this latest research into audience behaviour. BigResearch have announced an analysis, conducted by Martin Block and Don Schultz of the Medill School at Northwestern University, on their pivotal study on simultaneous media usage (I’ve discussed this previously). It has revealed eight clusters of media usage that ignore demographics and geographical consdierations. … Read moreClustering Media Usage
Why is cross-media storytelling more than an artistic choice? People are crossing media already, using many types of media everyday and using more than one at a time. There has been plenty of industry research (particularly from the advertising industry) about media usage, but the following are significant. The latest one was released on the … Read moreSimultaneous, Concurrent & Meshing Usage