Cross-media Smell!

Australian TV is experimenting with cross-media, but not in the way you think. A popular gardening/renovation show, Backyard Blitz, had a ‘simulcast’ show (ep.13) on Sunday 4th September in Melbourne on Channel 9. The show was simulcast over TV and a magazine. The content? Smell. When presenters discussed flowers on the show you could also … Read moreCross-media Smell!

Breaking the Sound Barrier

Two keen observers of audiences that I admire, Joseph Jaffe and Steve Rubel, have started a weekly podcast — Across the Sound — to discuss new marketing, media and PR. I like the way the blog posts are designed so that you can enter questions before the podcast and comments after it as well.

Cross-Media & Kids

A workshop on how to create cross-platform works for kids (7-20) is currently running in Sweden. The workshop, Let’s Work with Kids!: The Third European Workshop on Children, Youth and Cross Media, targets producers, project managers and researchers in the field of TV, radio, web, and other forms of interactive media. Over the 3 days … Read moreCross-Media & Kids

LAMP Update

Here is info about what some of the best cross-media creators are doing in Australia, from the Laboratory for Advanced Media Production that was run in Melbourne yesterday. It was great being around producers and creators who are committed and contemplate cross-media storytelling. I cannot upload my presentation, as there are still more workshops being … Read moreLAMP Update