‘Creating Quality Cross-Media Experiences’ for Cross-Media Communications



My chapter for Drew Davidson’s book discusses ways you can create quality cross-media experiences. This is one of the earliest ‘how-to’ books on cross-media published.

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications. There is also an accompanying DVD-ROM full of hands-on exercises that shows how cross-media can be applied.