ARG creator interview

If you haven’t already seen it, there is an interview with Elan Lee at Gamasutra. Bonnie Ruberg interviews Elan Lee, VP of 42 Entertainment. He talks about The Beast (ARG for the film A.I.),  I Love Bees (ARG for Halo 2), EDOC Laundry (ARG t-shirt) and Cathy’s Book (an ARG book…a book that I was so jealous of when I first found out about it a few months ago. I started writing a cross-media book in 2001 and that is when I decided to research it further. I’ve written a short cross-media story, but have another big one bubbling away in my noggin. Cross-media books are, basically, my passion. So, it is very encouraging to see them emerging more and more). But over to Elan and the interesting article.

Check it out at:

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