May 2006 – Page 2 – Universe Creation 101

2 Books 2 Hang-out For

2006 by christy

Henry Jenkins, the first theorist to recognise and coin “transmedia storytelling” has a book coming out called Convergence Culture. It won’t be out until August. Here is the blurb form Amazon: Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media … Read more2 Books 2 Hang-out For

ARG Whitepaper

2006 by christy

The Independent Game Developer’s Association Alternate Reality Game Special Interest Group (IDGA ARG SIG) is writing up a whitepaper on the area. I’m a member of the group and lucky to be involved as a co-writer on the paper, so some of you will be hearing from me soon…

Digital Production, Marketing & Distribution Course

2006 by christy

For those in Oz, there is an intensive course starting up that I’m involved in: Digital Film Production, Marketing and Distribution. Instinct Entertainment are launching a new course which explores the emerging digital means of production, marketing and distribution and teaches how to combine the art of filmmaking with the need to have a sustainable business. … Read moreDigital Production, Marketing & Distribution Course

Talk in Melbourne

2006 by christy

For those in Melbourne, I’m giving a talk tomorrow (Tuesday) at the DAG (Digital Art and Games) Seminar series, RMIT Creative Media, Games programs. It is at 12.30- 1.30pm in building 12, level 10, room 02 (lecture theatre). TITLE: Cross-Media Entertainment: How Games can be Designed to Take Over the Universe DESCRIPTION: Christy will provide an … Read moreTalk in Melbourne

Reblog: What is Interactive Advertising?

2006 by christy

Here is a great essay on Interactive Advertising that was published in the Convergence Newsletter (from Newsplex at the University of South Carolina, vol. III, No.11, May 9 2006), that I thought I’d reblog here:

What is Interactive Advertising?

By Cheryl Harris, associate professor, School of Journalism and Mass Communications, University of South Carolina

With varying degrees of permitted response and functionality, interactive advertising offers viewers the opportunity to interact with ads by requesting additional information, expressing opinions and/or making purchases. Interactive advertising must be sufficiently persuasive to generate a response from the viewer. Increasingly, it appears that effective advertising in the convergent media age is advertising that has been customized or personalized to fit the current preferences of the viewer. In general, advertisers have learned that ?one size fits all? advertising generates much lower response rates than targeted ads. As the digital platforms for Interactive Television (ITV) or Internet Protocol Television (IPTV) come online, some advertisers are already experimenting with various types of customization and personalization that will be coupled with interactive response functions.

Read moreReblog: What is Interactive Advertising?

It's Alive!: Lost ARG has begun

2006 by christy

Just a few hours ago, the Lost ARG began in the UK. My inbox is full with the details of the phone number (this is how the game starts: during an ‘ad break’ a phone number is shown) and the related sites. But, the Lost ARG doesn’t officially commence in Australia until the 4th May, and the 3rd of May in the US. This just shows how stupid local broadcasters are, or, how international launches cannot happen through TV. We have global film launches where people turn up to the cinema at midnight to watch a film at the same time as audiences on the other side of the planet. It seems an internet launch — the actual screening of something — is the direction we’ll need to go in this networked world. Don’t they realise that fans and players congregate according to their interests and skills, not according to their country? But back to the very exciting LOST ARG!