X (that's 'cross') Media Lab

The day before the X Media Lab Professional Day Conference ‘Brave New Media World’ my uni held a joint symposium with two of the XML speakers. GARY HAYES, (former Head of BBC’s Internet, Interactive TV and Emerging Platforms) and MARK OLLILA (Telegames) gave talks and then listened to Melb. Uni research. I was asked to present and so of course I did! I’m happy to report that both Gary and Mark were thrilled that I was working on cross media and were very keen to find out more about my research. It’s good to know you’re on the ball.

After that high I attended the conference and discovered some interesting projects that have been produced around the world.

X|Media|Lab (“cross media lab”) is Australia’s most prestigious new media conference and masterclass for creative, business, and technology professionals in the new media industries.

The X|Media|Lab is a unique creative, business, and technology masterclass for people with great ideas for developing commercial new media properties across all new media platforms: broadband and the internet, digital television, computer games, and mobile communications.

It seems everyone is discussing and working to produce cross media (especially in the advertising industry) but many concentrate on the transportability of content over media rather than storytelling. Monique De Haas is doing an excellent job, however, in giving quantifiable reasons for pursuing cross media narrative for the advertising industry.

I was surprised in the lack of understanding of cross media design but this encouraged me. In consequence I’m working on ‘blunt pencil notes’ and will pop them up for discussion soon…

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