After that high I attended the conference and discovered some interesting projects that have been produced around the world.
X|Media|Lab (“cross media lab”) is Australia’s most prestigious new media conference and masterclass for creative, business, and technology professionals in the new media industries.
The X|Media|Lab is a unique creative, business, and technology masterclass for people with great ideas for developing commercial new media properties across all new media platforms: broadband and the internet, digital television, computer games, and mobile communications.
It seems everyone is discussing and working to produce cross media (especially in the advertising industry) but many concentrate on the transportability of content over media rather than storytelling. Monique De Haas is doing an excellent job, however, in giving quantifiable reasons for pursuing cross media narrative for the advertising industry.
I was surprised in the lack of understanding of cross media design but this encouraged me. In consequence I’m working on ‘blunt pencil notes’ and will pop them up for discussion soon…