This session will feature presentations from opinion leaders on crossmedia communication followed by a round-table discussion aimed at further defining the subject. The discussion will consider three future scenario?s based on low, medium and high acceptance and diffusion of the crossmedia communication possibilities mentioned by the speakers. The aim is to produce a paper with an overview of crossmedia communication mechanisms, rules and/or best practices. This will provide a sound base for future crossmedia initiatives, especially ones where small innovative businesses may work with large established companies.
The session, ‘Crossmedia communication in the dynamic knowledge society‘, is a great idea and I will be contributing long-distance.
More about this soon…