There were quizes during the ad breaks, questions about whether I was an organ-donor (to promote discussion in the lounge-room?), facts and anecdotes. And the trivia info basically cycled throughout the film so if you were immersed in one scene you could pick up the facts in one when you’re not. I think the system has great potential for playing with plot points and character development — making the questions more of a game version of the film or a puzzle part to aid in the figuring out of the film. Perhaps renegade creators can experiment with the form by just putting up sites for TV shows or films that are being shown on free-to-air TV or the like. The problem with free-to-air is that you have to know before what is coming up and then you only have one showing. For now though, I found the concept interesting and inspiring but the content dumb.
They Know Drama?