During the conference we have the opportunity to address the modern media landscape as a mixture o fapplications, platforms and media belnded with advanced navigational structures in spport of various kinds of acticvities including marketing, gaming, collabroation, blogging, and much more. As we can see, the web as a media platform is becoming more and more focal, and more and more often, web sites employ the cross-media concept which include a wide range of media, such as television, chat, or mobile SMS and MMS. […]
The aim of this conference is therefore set to improve our understanding of interaction design as a cross-media activity without boundaries. An understanding that takes into account interaction intense user experiences and novel interaction and media technologies.
The first day of the conference was on Thursday 22nd March. The general chair of the conference, Charlotte Wiberg, opened the day with an overview of all the people at the conference from different parts of the globe. I, being from Australia, came the furthest. Charlotte outlined some of the items that are relevant in considering cross-media and interaction design, for instance: “context of use” and “user experiences” and “how to handle relations between media inheritages”.
The first talk was an industry one delivered by Claes Nilsson, the Channel Sales Manager of AVID, Sweden and Denmark. Nilsson spoke about the impact of cross-media on AVID, a first he said for him and AVID as his talks are always about the product only. Nilsson outlined the phases of AVID’s history:
- * Phase One (1989-1999): single user, replicate analog equipment
- * Phase Two (2000-2006): shared workgroups
- * Phase Three (2007+): editing is the same, where it comes from and where it goes is different
For AVID, the Internet has changed the how (collaboration between facilities), where (new distribution methods) and what (new content types). “It’s all about,” Nilsson says, ” serving the creation through the consumption cycle”. After that we went off and socialised during our opening dinner.
Further links: Jak Bouman provides his experience of the first day
Conference site: www.cmid07.org