One of the fastest growing online communities today is the virtual world of Second Life. With more than 6 million users worldwide, many big corporate including IBM, Toyota, Dell, Telstra, Sun Microsystems and the ABC have already set up a presence in Second Life.
On 29th August from 9.30am – 10.30am, the Australian Information Industry Association (AIIA) is holding it’s rescheduled panel discussion event where key industry experts will provide insights into this virtual world, which analysts predict will become an essential part of online life within the next four years. The panel will also address the critical question for marketers.
Lisa Romano, Project Manager, Strategic Development, ABC Innovation – ABC
Lisa will discuss ABC’s Business and Marketing Objectives and achievements to date with its Second Life Island, and building virtual communities
Kelly Yeoh, Virtual Worlds Engineer, IBM
Kelly has been involved in several of IBMs high profile Second Life builds including the Australian Open. She will discuss IBM’s presence in SL and the importance of open standards within virtual worlds and the need for scalability and security.
Mandy Salomon, Senior Researcher, User Environments, Smart Internet Technology CRC – Swinburne University of Technology
Mandy will discuss what threats and opportunities exist in setting up a presence and doing business in Second Life.
Grace Roberts, Founding Director – Second Life TV Network & Cattle Puppy Productions
Grace will bring an innovative perspective to real business opportunities taking place in this virtual world, and how collaborative partnerships and building global networks is a key attribute to these worlds.
Nick Abrahams, Leader of Technology Media & Telecommunications Group – Deacons
With a GDP of US0 million, Second Life is a significant economy. Like all economies there are capital inflows and outflows and participants investing in these Virtual Worlds need to have transparency and certainty about the way these economies are run. Nick will discuss the risks, legal and otherwise, for corporates when they create their Virtual World presence.
Moderator – David Holloway, Director – SLOz
SLOz is a site devoted to bringing an Aussie slant to the Second Life experience. Launched in November 2006, SLOz believes that Second Life at the very least may bring a new approach to internet-based interaction, and we want to cover the fun ride to be had along the way.