Lemke on Board with 'inter-media world franchises'
I’ve just discovered that Jay Lemke, a semiotician, has cast his eye on transmedia. Very cool. He terms this area ‘inter-media world franchises’ and looks to the usual suspects: Harry Potter, The Matrix, Lord of the Rings, America’s Army, Disney, Manga, Star Trek and so on. My aim here is first to identify the phenomenon … Read moreLemke on Board with 'inter-media world franchises'