‘Bluebird AR’ for Australian Broadcasting Corporation
Bluebird AR is a serious alternate reality drama created by the Innovation Department at the Australian Broadcasting Corporation (ABC). The project was the first ARG in the world created by a broadcaster that wasn’t linked to a television show. The subject matter was concerned with geoengineering, and involved real world experts in consultation during development and in public when the project was live. The project combined online, mobile, live events, TV, radio, and billboards over 6 weeks.I was a Transmedia Story & Game Advisor, brought in to consult with the writers, designers, programmers and marketing department during the development and production of the project.