What?
Whether you use ‘cross-media’, ‘transmedia’, ‘multi-platform’, ‘cross-channel’ etc I don’t mind. What I do want to make clear, however, is that there are many options for using multiple media platforms (much more than I’ve outlined here). And, I believe that there are times when it is best to repurpose, adapt and extend…this is the art of it.
Here are a couple of articles for a series I’m writing that outline some of the approaches I’m talking about:
