Christopher Penn of The Financial Aid Podcast did a Xmas gift podcast on C.C. Chapman’s Managing the Gray podcast on the topic of ‘Channel Fragmentation and Brand‘. It provides a very entry-level description with some mixed metaphors, but it is nevertheless good to see…hear.
Thanks – glad you liked it, and am always looking for more feedback!
Thankyou for coming by Chris! It is great to hear someone so passionate about the area. 🙂