Established media companies and small innovative firms alike are responding to the rapid growth of Mobile TV and video services by producing content especially made for mobile devices. The MIPCOM Mobile TV Screenings & Awards recognise outstanding achievement in mobile film and video content as well as honouring innovation in new Mobile TV formats.
The awards are for:
- Best Original Made-for-Mobile Film or Video Content
- Best Repurposed Content from existing Film or TV property
- Best Made-for-Mobile TV Channel
- Best Format for Interactive Mobile TV
- Best Mobile Format for User-Generated Content
- and a Grand Prize for Innovation