‘Conspiracy for Good’ for Nokia

Conspiracy for Good is a branded entertainment alternate reality game for “social good”. It was created by Tim Kring (USA), The company P (Sweden), and Nokia (Finland). The global alternate reality drama combined online, mobile, video, live events, billboards, newspapers over 5 months+.I was a Transmedia Analyst on the project, brought in by Nokia to assess the early designs by Tim Kring and The company P. On site, I assessed the design, liaised with marketing, legal, and business departments as well as sub-contractors. I provided a report on recommendations for the design and production processes at Nokia.

– 2011 – Conspiracy for Good, Best Cross Platform Project, Banff World Media Award
– 2011 – Conspiracy for Good, Digital Program – Fiction Nomination, International Digital Emmy Awards
– 2011 – Conspiracy for Good, Mobile Nomination, 14th Annual SXSW Interactive Awards
– 2011 – Conspiracy for Good, Official Honoree, Integrated Campaigns, 15th Annual Webby Awards

Main website: Conspiracy for Good

‘The Hunt’ for Cisco

The Hunt is a serious alternate reality game (ARG) created by No Mimes Media (USA) and Juxt Interactive for Cisco in 2010. The ARG was commissioned by Cisco to teach their global sales force about their new technologies in an entertaining and compelling manner.The global ARG combined online, mobile, live action, and live events over 2 weeks of action. 9,000 players joined in from the Netherlands, Japan, China, India, Australia, Canada, UK, and Singapore.

I was Co-Experience Designer and Co-Game-Master for No Mimes Media, working alongside Steve Peters, Maureen McHugh, Jonathan Waite, Dee Cook, Celina Beach, and many other talented folks.

  • Award: 2011 – The Hunt, 2011 Merit Award for Other Branded Entertainment, One Show Awards
  • Case-study: No Mimes Media
  • Article: Wired