I should mention, for those teaching or just experimenting themselves, that I’m working on a Guide to Interactive Entertainment Software. Check it out and let me know any additions you suggest.
A new sci-fi book has been given the multi-channel marketing treatment by Random House. The book, The Traveler, by John Twelve Hawks, came to my attention a few weeks ago through the ARG that was created. Although it was noticed late last year, it wasn’t until recently the game came into effect. The ARG (alternate
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Tracey Swedlow’s site, [itvt], has an interesting whitepaper on the history of enhanced television (a big area in the cross-media matrix): 2000: Interactive Enhanced Television: A Historical and Critical Perspective. It is described as follows: The outline this paper takes beyond introduction begins with an overview of market forces and important changes that occured over
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