August 2008 – Universe Creation 101

Hello everybody!

Firstly, a quick thanks for the new subscribers to this blog. Some of you have joined up here because of my ‘Cross-Media’ presentation for DIYDays.com, but most of you because of my prompt at my old site www.Cross-MediaEntertainment.com. As you know, I’m closing that feed off and will be staying with this one. Welcome everyone! 🙂

So, onto business!

Today we’ll look at technologies used to manage cross/trans/multi-platform/media projects. I’m not talking about cross-media measurement, but about the tools you can use to deliver and manage your content across media platforms. I’ve selected a range of technologies used in alternate reality games, pervasive games, location-based games and interactive TV:

Manifestos can be wonderful community-forming, revolution ranting things. I cannot recall why (I just needed to I think) but I created my own little silly declaration in 2005:

A cross-media creator is a conductor of an orchestra of media channels & arts types; an imagineer, constructing fictional worlds that cover the planet; a programmer, interpreting conversations between technology and nature; a sorcerer conjuring awesome events even they are surprised by; an audience member that wanted more, and so made a pact with The Creator to change the world.

But, I’ve realised it is time to dust off a few great ones from creators both past and present. I chose the following according to how well they matched two things: related to cross-media/multiplatform/transmedia/360content and whether they functioned in some way according this this definition of a manifesto in Wikipedia:

A manifesto is a public declaration of principles and intentions, often political in nature, but may also be life stance related. [source]

So, here they are, listed in chronological order (oldest to newest):

Cross-Media Technologies (Crafty Toys)

It's Manifesto Time!