I’ve added another page that provides quotes of terms that I feel are relevant to the study of cross media storytelling, and a page on cross media works. I’ll be adding to both of them (the works is very incomplete) and hope that others suggest terms and works as well.
I’ve just watched (online) the PBS documentary on the ‘new and surprising methods’ advertisers are using: The Persuaders (thanks to Douglas Rushkoff). It seems the ultimate persuasion is to persuade a person to persuade themselves. It is a technique that many companies are employing, like the ‘search operas’ mentioned in a previous post, where the … Read moreThe "New" Psychology of Persuasion