Hello everyone! Today we’ll delve into segmentation techniques. By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts (although you can do that!). But here I’m [...]
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You can reach me by emailing christy at this domain;and just about any social network out there (see below for some). I also blog at ChristyDena.com.     
| Hello everybody! Firstly,a quick thanks for the new subscribers to this blog. Some of you have joined up here because of my ‘Cross-Media’presentation for DIYDays.com,but most of you because of my prompt at my old site www.Cross-MediaEntertainment.com. As you know,I’m closing that feed off and will be staying with this one. [...] A few days ago I published a post highlighting one possible reason why alternate reality games are perceived as hoaxes by some,and posited one strategy to circumvent the problem. The point seemed to caused a little confusion,as some thought I was saying that all the content and marketing should be targeted to the [...] | |||||
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