Hello everyone! Today we’ll delve into segmentation techniques. By segmentation I refer to the various ways unique content can be continued across different media platforms. This doesn’t mean cutting up content created for a single session (a feature film for instance) and then delivering it in parts (although you can do that!). But here I’m
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Hello everybody! Firstly, a quick thanks for the new subscribers to this blog. Some of you have joined up here because of my ‘Cross-Media’ presentation for DIYDays.com, but most of you because of my prompt at my old site www.Cross-MediaEntertainment.com. As you know, I’m closing that feed off and will be staying with this one.
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A few days ago I published a post highlighting one possible reason why alternate reality games are perceived as hoaxes by some, and posited one strategy to circumvent the problem. The point seemed to caused a little confusion, as some thought I was saying that all the content and marketing should be targeted to the
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