Universe Creation 101

How to create unique entertainment properties that traverse media platforms

Alternate Reality Games

Here are resources I’ve created about ARGs:

  • ARG Stats: my listing of all publicly available statistics about many commercial & independent ARGs
  • Presentation on cross-media, with references to the media used in many ARGs
  • ARG Design Links: reference guide to ARG case-studies, articles & podcasts, at ARGology.org
  • Awarded ARGs: listing of awards given to ARGs, at ARGology.org
  • How to Play ARGs: quick intro to links to help learn how to play ARGs, at ARGology.org
  • Social Interaction Patterns in ARGs: my provisional listing of techniques ARG designers use to promote social interaction [John Evans was very generous and created this wiki version, feel free add to it!]
  • ARG Design Charts: examples of flowcharts & excel docs used for ARG design
  • Anti-Hoaxing Strategies: how ARG designers put in cues that the story/game is fictional
  • Player-Content Tiers in ARGs: online compliment to an essay about tiers in ARGs (how diff content targets diff player-types)
  • Coming soon: a comprehensive listing of ARGs around the world (yes, beyond the USA & UK!)
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