Universe Creation 101 is headed by Christy Dena, a writer-designer-director who has worked on award-winning pervasive games, film, digital and theatre projects. Clients include Nokia, Cisco, ABC, No Mimes Media, Wieden+Kennedy, Bangarra Dance Theatre, Noah Falstein, Ken Eklund & Agency of Coney, and many more.

She has given keynotes and presentations at film, tech, writing, and gaming festivals worldwide. In 2012, she was the “Digital Writing Ambassador” for the Emerging Writers Festival. She has mentored industry professionals around the world; has written numerous articles on writing and design; been published in numerous books; and wrote the first PhD on Transmedia Practice. 

Christy is currently developing a web audio adventure for the iPad called AUTHENTIC IN ALL CAPS. A prototype was Finalist for “Best Writing in a Game” Award at the 2012 Freeplay Independent Gaming Festival; and the recent crowdfunding campaign is the biggest successful campaign for a game on Pozible to date.

Christy blogs about articles and presentations on her personal website, shares articles and videos she finds interesting on Pinterest; and sometimes shares war stories at You Suck At Transmedia.