The Hunt

The Hunt is a serious alternate reality game (ARG) created by No Mimes Media (USA) and Juxt Interactive for Cisco in 2010. The ARG was commissioned by Cisco to teach their global sales force about their new technologies in an entertaining and compelling manner.The global ARG combined online, mobile, live action, and live events over 2 weeks of action. 9,000 players joined in from the Netherlands, Japan, China, India, Australia, Canada, UK, and Singapore.

I was Co-Experience Designer and Co-Game-Master for No Mimes Media, working alongside Steve Peters, Maureen McHugh, Jonathan Waite, Dee Cook, Celina Beach, and many other talented folks.

  • Award: 2011 – The Hunt, 2011 Merit Award for Other Branded Entertainment, One Show Awards
  • Case-study: No Mimes Media
  • Article: Wired

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