Archive for Stats

Finally! A Comprehensive ARG Report from the PMs

ARG Creative Cross-Media Design Stats WritingPublished October 3, 2007 at 1:05 pm No Comments

Although I mentioned this in my last update of ARG Stats (of which there is more to come), I felt the report deserved highlighting. In 2007 Hazel Grian was awarded a place in the Arts Council England Interact programme, Diffraction:

Diffraction, the pilot title of Arts Council England Interact programme, offered placements to already established artists in
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SXSW Alternate Reality Games transcript online

ARG Audiences Creative Cross-Media Design Culture Digital Games Internet Media Usage Narrative Participatory Design Stats TV WritingPublished May 24, 2007 at 2:27 pm No Comments

Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I’ve cherrypicked some quotes that stand out for me.

Major Study on Brands in Second Life

Advertising Audiences Culture Internet Marketing Research Stats Virtual WorldsPublished April 29, 2007 at 3:44 pm No Comments

I just discovered through Ilya’s post a study of the Perception of the Presence of Brands in Second Life by CB News in partnership with Repères Second Life. It is an excellent study because it gives some spot on advice about brands in SL but also because it provides a snapshot of SL residents. Here are some
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