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You can reach me by emailing christy at this domain;and just about any social network out there (see below for some). I also blog at ChristyDena.com.

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Death of a Blog,Birth of a Podcast

Well,not quite ‘death’but an indefinite hiatus. I’m powering down this blog for a few reasons,one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog,but found the mindsets are somewhat incompatable. I’ve decided therefore [...]

Dynamic Logic’s Latest Cross-Media Campaigns Study

Dynamic Logic have just released their latest study:

Dynamic Logic,a Millward Brown company,releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television,magazines,and online – contribute incrementally to brand metrics,but at different levels,bringing various strengths at different [...]

Mark Deuze’s book on integrationist approaches in advertising,journalism,film/TV production,and digital games:“Media Work”

Mark Deuze (Indiana University’s Department of Telecommunications in Bloomington,United States,and Professor of Journalism and New Media at Leiden University,The Netherlands) has a new book out:Media Work. The book is described in an interview with Deuze at influx:

As a former journalist,I have always taken a special interest in the management [...]