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Death of a Blog, Birth of a Podcast

Death of a Blog, Birth of a Podcast

By christy on October 23, 2007

Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided therefore [...]

Posted in ARG, Academia, Advertising, Audiences, Creative, Cross-Media Courses, Cross-Media Design, Culture, Digital Cinema, Digital Games, Event, Film, Industry, Internet, Locative Arts, Marketing, Media Usage, Mobile, Mobile Content, Music, Narrative, Participatory Design, Performance, Pervasive Gaming, Print, Radio, Real World, Repurposing, Research, Stage, TV, Technology, UGC, Virtual Worlds, Writing | 2 Responses

Dynamic Logic’s Latest Cross-Media Campaigns Study

By christy on October 17, 2007

Dynamic Logic have just released their latest study:
Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points along [...]

Posted in Advertising, Internet, Marketing, Print, TV | Leave a response

Primer for the CSI:NY & Second Life Crossover is Online

By christy on October 16, 2007

As I’ve mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!:
[youtube 3-ZmjA7GCzQ]

Posted in Advertising, Creative, Cross-Media Design, Industry, Marketing, TV, Virtual Worlds | Leave a response

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