ARG Academia Advertising Audiences Creative Cross-Media Courses Cross-Media Design Culture Digital Cinema Digital Games Event Film Industry Internet Locative Arts Marketing Media Usage Mobile Mobile Content Music Narrative Participatory Design Performance Pervasive Gaming Print Radio Real World Repurposing Research Stage TV Technology UGC Virtual Worlds WritingPublished October 23, 2007 at 9:06 pm 2 Comments
Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided therefore
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Advertising Internet Marketing Print TVPublished October 17, 2007 at 12:21 am No Comments
Dynamic Logic have just released their latest study:
Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points
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Advertising Creative Cross-Media Design Industry Marketing TV Virtual WorldsPublished October 16, 2007 at 7:15 pm No Comments
As I’ve mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!:
[youtube 3-ZmjA7GCzQ]
