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	<title>Universe Creation 101 &#187; Advertising</title>
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	<description>Creating fictions that traverse across media</description>
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		<title>Death of a Blog, Birth of a Podcast</title>
		<link>http://www.universecreation101.com/2007/10/death-of-a-blog-birth-of-a-podcast/</link>
		<comments>http://www.universecreation101.com/2007/10/death-of-a-blog-birth-of-a-podcast/#comments</comments>
		<pubDate>Tue, 23 Oct 2007 10:06:14 +0000</pubDate>
		<dc:creator>christy</dc:creator>
				<category><![CDATA[ARG]]></category>
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		<guid isPermaLink="false">http://www.cross-mediaentertainment.com/index.php/2007/10/23/death-of-a-blog-birth-of-a-podcast/</guid>
		<description><![CDATA[Well, not quite &#8216;death&#8217; but an indefinite hiatus. I&#8217;m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I&#8217;ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I&#8217;ve decided therefore<a href="http://www.universecreation101.com/2007/10/death-of-a-blog-birth-of-a-podcast/"><br/> read more..</a>]]></description>
			<content:encoded><![CDATA[<p>Well, not quite &#8216;death&#8217; but an indefinite hiatus. I&#8217;m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I&#8217;ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I&#8217;ve decided therefore to close this blog down. I don&#8217;t know if I&#8217;ll bring it up again and if I do when, or whether I&#8217;ll start another one. But I do know that I have thoroughly enjoyed blogging here these past few years. I have especially enjoyed meeting many of you because of the blog, and seeing &#8216;cross-media&#8217; (etc) projects become ubiquitous. Thankfully, the area has alot more people looking at it now, from alot of different perspectives. Here are some blogs that will keep you informed:</p>
<ul>
<li><a target="_blank" href="http://transition.turbulence.org/blog/">Networked Performance</a>: research blog that posts about emerging network-enabled practice;</li>
<li>You can read and listen to news about alternate reality games and just about any online extension of a film, TV or book property on the <a target="_blank" href="http://www.argn.com/">ARGNet blog </a>and <a target="_blank" href="http://www.argnetcast.info/">ARG Netcast </a>(podcast);</li>
<li><a target="_blank" href="http://www.henryjenkins.org/">Henry Jenkins personal blog </a>and the <a target="_blank" href="http://www.convergenceculture.org/weblog/">Convergence Culture Consortium blog </a>has lots of goodies from a media studies perspective about &#8216;transmedia storytelling&#8217; and &#8216;convergence culture&#8217; in general;</li>
<li>DeMontfort University share their investigations into what they term &#8217;Transliteracy&#8217; at their <a target="_blank" href="http://www.hum.dmu.ac.uk/blogs/part/">PART blog</a>;</li>
<li>Jeff Gomez, the CEO of <a target="_blank" href="http://www.starlightrunner.com/">Starlight Runner </a>and longtime practitioner of &#8216;trans-media&#8217; projects, is now blogging regularly about his insights and experience over at the <a href="http://pganmc.blogspot.com/">Producers Guild of America blog</a>;</li>
<li><a target="_blank" href="http://crossmediacommunication.blogspot.com/">Monique de Haas blogs </a>about &#8216;crossmedia communication&#8217; occasionally;</li>
<li><a target="_blank" href="http://www.secretlair.com/index.php?/clickableculture/">Tony Walsh </a>posts semi-regularly on alternate reality games;</li>
<li>Valentina Rao blogs about crossmedia games and anything related to that at <a target="_blank" href="http://factorygirl.org/gamesacrossmedia/">Games Across Media</a>, and will hopefully be starting her PhD on the subject soon;</li>
<li>Johnathan Gray, Derek Johnson and Ivan Askwith are blogging about everything around TV and film at <a target="_blank" href="http://www.extratextual.tv/">The Extratextuals</a>;</li>
<li><a target="_blank" href="http://crossmediaforum.web-log.nl/crossmediaforum/">Crossmedia Dialog </a>is a group blog that post regularly on crossmedia in Amsterdam and worldwide;</li>
<li><a target="_blank" href="http://farisyakob.typepad.com/">Faris Yakob</a>, <a target="_blank" href="http://www.adamcrowe.com/">Adam Crowe</a> blog about &#8216;transmedia planning&#8217; and other changes to the marketing industry;</li>
<li>Jak Boumans posts every single day about stuff happening in the Netherlands and worldwide at <a target="_blank" href="http://buziaulane.blogspot.com/">Buziaulane</a>; </li>
<li>Max Giovognoli runs everything to do with <a target="_blank" href="http://www.cross-media.it/">cross-media in Italy</a>;</li>
<li><a target="_blank" href="http://mobilecrossmedia.blogspot.com/">MobileCrossMedia</a> is a blog that looks at the different ways mobile phones can network with different devices and the real world;</li>
<li>If you don&#8217;t already get it, the <a target="_blank" href="http://www.jour.sc.edu/news/convergence/">Convergence Newsletter</a> has regular interesting newsletters about convergence in journalism and has been my favourite newsletter for the past few years;</li>
</ul>
<p>I don&#8217;t plan to be blogging here about events or publications I&#8217;m involved in, instead I&#8217;ll pop them on my <a target="_blank" href="http://www.christydena.com">bio site</a>. But for now, here are some events I&#8217;m involved with, in the not-too-distant-future:</p>
<ul>
<li>I&#8217;ll be on the &#8216;expert panel&#8217; with <a target="_blank" href="http://www.markmccrindle.com">Mark McCrindle </a>and <a target="_blank" href="http://www.digitalartists.tv/">Tim Flattery </a>at <a target="_blank" href="http://www.mitchells.com.au/">Mitchell Communications Group </a>&#8216;s launch of &#8216;While You Weren&#8217;t Watching&#8217;, a documentary on changes to branded entertainment etc in which I was interviewed. The launch is private but the documentary will be put online I believe in Nov; </li>
<li>I have my own panel on &#8216;Designing, Experiencing and Analysing Games in the Age of Integration&#8217;, and I am a panelist in <a target="_blank" href="http://www.swinburne.edu.au/sbs/media/staff/tofts/tofts.htm">Darren Toft&#8217;s </a>panel on &#8216;What Happened to New Media Art?&#8217; at the <a target="_blank" href="http://www.ie.rmit.edu.au/">Australasian Conference on Interactive Entertainment</a> in Dec;</li>
<li>I&#8217;ll be on the panel on &#8216;Cyber-Born Film&#8217; at Megan Spencer&#8217;s <a target="_blank" href="http://www.destfest.com/">Destination Festival</a> (or DestFest) in Dec;</li>
<li>In Jan 08, I&#8217;ll be a guest lecturer again for Sue Thomas and Kate Pullinger&#8217;s <a target="_blank" href="http://www.hum.dmu.ac.uk/blogs/cwnm/">Online MA in Creative Writing and New Media</a>, De Montfort University, UK;</li>
<li>In Feb 08, my essay on &#8216;Tiering in Alternate Reality Games&#8217; will be published in the special issue of <a target="_blank" href="http://www.luton.ac.uk/convergence">Convergence</a> edited by Henry Jenkins and Mark Deuze.</li>
</ul>
<p>For now though, I will continue to be online in a different way. I&#8217;ve started a podcast, a podcast where I&#8217;ll interview talented people working in this area. My &#8216;birth&#8217; podcast is a bit awkward, but the second is a great one: an interview with Stitch Media&#8217;s Evan Jones. At the site, I also provide sneak preview information about Stitch Media&#8217;s latest project.</p>
<p style="text-align: center"><a href="http://www.universecreation101.com"><img src="http://www.universecreation101.com/wp-content/uploads/2007/10/uc101_itunes_3001.jpg" alt="UC101 Podcast" title="UC101 Podcast" /></a></p>
<p>That is it for me here, thankyou all for sharing this time with me. I&#8217;ll see you on the other side of my PhD.<br />
 <img src='http://www.universecreation101.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Check it out: <a href="http://www.christydena.com/">www.ChristyDena.com</a>  </p>
<p>Check it out: <a target="_blank" href="http://www.UniverseCreation101.com">www.UniverseCreation101.com</a></p>
]]></content:encoded>
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		<item>
		<title>Dynamic Logic&#8217;s Latest Cross-Media Campaigns Study</title>
		<link>http://www.universecreation101.com/2007/10/dynamic-logics-latest-cross-media-campaigns-study/</link>
		<comments>http://www.universecreation101.com/2007/10/dynamic-logics-latest-cross-media-campaigns-study/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 13:21:30 +0000</pubDate>
		<dc:creator>christy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.cross-mediaentertainment.com/index.php/2007/10/17/dynamic-logics-latest-cross-media-campaigns-study/</guid>
		<description><![CDATA[Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different<a href="http://www.universecreation101.com/2007/10/dynamic-logics-latest-cross-media-campaigns-study/"><br/> read more..</a>]]></description>
			<content:encoded><![CDATA[<p><a target="_blank" href="http://www.dynamiclogic.com/na/">Dynamic Logic</a> have just released their latest study:</p>
<blockquote><p>Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different points along the purchase funnel. TV and online&#8217;s contributions were more apparent during the awareness stages while magazines were stronger at building brand favorability and purchase intent.</p></blockquote>
<p>Check it out: <a href="http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html">http://www.dynamiclogic.com/na/research/WhatsInTheMix/Oct2007.html</a></p>
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