Universe Creation 101

How to create unique entertainment properties that traverse media platforms

About

How do you create entertainment in this age of cross-media, transmedia, multi-platform, integrated and 360 production? In this podcast I’ll share with you what clever, creative and brave practitioners, theorists, marketers and strategists are doing. There is amazing stuff happening and here is one special place where we’ll share ideas on the design, implementation and enjoyment of Entertainment Universes!

Who is this site for?
People who:

  • Create multi-medium artforms (eg: alternate reality games, pervasive games, telematic art, augmented reality)
  • Collaborate with other creators to develop a property that is expressed over multiple mediums from the beginning (eg: Richard Kelly’s Southland Tales and James Cameron’s Avatar)
  • Expand their, initially mono-medium, project into other mediums (eg: create a prequel podcast to a feature film)
  • Collaborate with other creators to expand their, initially mono-medium, project into other mediums (eg: an online experience to augment a television show)
  • Work as strategists on these types of projects
  • Researchers who study these projects

How many multi-platform options are there?
Many! This site will cover:

  • The distribution of content across multiple media platforms
  • The adaptation of content into different artforms
  • The remixing of content into new iterations
  • The creation of unique content that augments, extends, contradicts and elaborates on different media platforms and artforms

Who am I?
I’m Christy Dena, a cross-media entertainment strategist, mentor, designer, writer and PhD researcher. You can find out more about me at my bio site, and can dig through my (now on haitus) blog: www.cross-mediaentertainment.com. Enjoy!

Acknowledgements
I want to thank Steve Springall — aka Cybster DJ– for creating the wonderful intro and outro for this podcast and giving me general sound recording advice as I fumble to learn. Cybster DJ djs in real life and in Second Life, he has a podcast of tracks he spins and a video podcast on how to be a DJ in Second Life. Excellent stuff, great DJ and all-round nice guy.

I also want to thank Nico of Snowy Day Design for bringing to life the UC101 appearance. Nico is too and all-round nice guy and talented creator. He lived up to his promise of making my dreams come true. hehe

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