How do you create entertainment in this age of cross-media, transmedia, multi-platform, integrated and 360 production?

How many multi-platform options are there?

• The distribution of content across multiple media platforms
• The adaptation of content into different artforms
• The remixing of content into new iterations
• The creation of unique content that augments, extends, contradicts and elaborates on different media platforms and artforms

PREVIOUS BUSINESS POSITIONS

1999-2005 Star of Dena (Owner, producer)

• Assorted Website design, creation and development. Clients included Risky Business (2004-5): website design, content and creation (Commissioned website for ARC Linkage research project); SCAtharsis (2004-5): website design, content and creation (School of Creative Arts Postgraduate Group website created in role as Chief Information Officer); TAFE CD-Rom.

(1998) Imagine If Pty Ltd – Business Affairs Assistant and Producer
Duties: business management and development, production management and personnel training for Imagine If (a digital effects studio). Clients I produced work for:

• TVCs (television commercials) : Raine and Horne, Living Together Foundation, Bar Asteroid, Australian Rugby Union, Toyota.
• Videos & Presentations : Raine and Horne, Sigma, Kodak, Amcal, Digital Masters
• Television Series: Prophecies and Predictions – Film Montage, MM Communications, FMTV, Living together (pre-production), Fairies of the Enchanted Australian Bush (pre-production)
• Films: Neville the Devil – Purple Tree Films (pre-production)

(1998) Dedicated Digital Rendering (DDR) – CGI Coordinator
Role: responsible for business development, production management and project personnel for Imagine If’s sub company: Dedicated Digital Rendering (rednerfarm). Whilst there I co-coordinated a render for Crown Casino (Animal Logic) and Country Road.

(1995-1997) Planet X studios – Co-Business Director and Producer

My duties involved production management, client liaison, job administration and budgeting, writing, marketing, design and direction. I was also administrator for the company, taking care of accounting, payroll, personnel and training. Clients I produced work for:

• TVCs (television commercials) : Uncle Toby’s, Omo, Billabong, Crown Casino, Tattslotto, Dome Nightclub, Video Ezy, Telstra, Ego Pharmaceuticals, Goodyear, Reuters Indonesia, Ten Capital, Mars, McCain, Myer, Christian Television Association.
• TV Series: Kangaroo Palace for Artist Services, Net Effect (pilot), Ocean Girl 4 for Johnathan M. Shiff Productions.
• CDROM : Sorbent, Deeko, Video Wave.
• Websites : FRM Model Management, New Magic, Planet X Studios, Hellfire Nightclub.
• Print: New Magic, Blades, Dome Nightclub

In 1992 I was nominated for the Youth Achievement Australia ‘National Business Person of the Year’ Award.

Site Acknowledgements
I want to thank Steve Springall — aka Cybster DJ– for creating the intro and outro for my podcast and giving me general sound recording advice as I fumble to learn. Cybster DJ djs in real life and in Second Life, he has a podcast of tracks he spins and a video podcast on how to be a DJ in Second Life. Excellent stuff, great DJ and all-round nice guy.

I also want to thank Nico of Snowy Day Design for bringing to life the UC101 appearance. Nico is too and all-round nice guy and talented creator.