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7 comments to Anti-Hoaxing Strategies and the TINAG FallacyLeave a Reply |
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There are a lot of ways to telegraph to the audience your game is not a hoax, but the best way is to be transparent from the ground up. What you are missing from your analysis of Audi is that the main community site had a prominent link that asked “What is this?”
Clicking the link took you to a page that said:
In that copy were links to both the in-game FAQ and forums as well as a link to Unfiction.
Whenever anyone came to the community and questioned the reality, or called it a hoax, players would simply point them to the link.
I believe that, coupled with the TV spots, billboards, and other traditional ad pieces allowed the audience to be comfortable in the fact that we weren’t trying to pull the wool over anyone’s eyes.
Excellent point! I’ve added it to the post.
Mind if I take another tact with that, not that I disagree with anything that Mike said?
Hoaxes and “rabbit holes” start exactly the same way: something doesn’t seem quite right, and your curiousity is aroused. Sure, there might be a link disclaiming it, but that doesn’t mean reading it is a part of the “typical user experience”.
Hoaxes and “rabbit holes” quickly become different, though: the former is usually at the expense of the audience, the later is for their amusement. The difference boils down to whether or not you’re trying to pull something over on them. That moment is one of the most critical in any of these kinds of immersive narratives, because all kinds of things can go awry: a hoax also starts out similar to propoganda and advertising creep.
There was a SXSWi panel called “The Suxorz: The Worst Ten Social Media Ad Campaigns of 2007″ where one of the questioners mentioned that the problem that most of the panelists had with the bad campaigns was transparency, and asked how they thought that translated to ARGs. I think it was Henry Copeland from Blogads who answered that he sees ARGs more like the beer commercial that starts out with the pretty woman; the content might not have much to do with the product, but it”s a good tease for it rather than an outright hoax. Of course, in the context of television commercials, it’s a lot easier to tell what’s an advertisement and what’s actual programming (usually, anyway).
I totally agree Brian. The deception point is something I argued in an earlier post I did about ‘Why ARGs Aren’t Hoaxes‘.
[...] and why people perceive them as hoaxes http://www.universecreation101.com/2008/01/anti-hoaxing-strategies-and-the-tinag-fallacy/. [...]
[...] #trxtr4x < TINAG = this is not a game and the fictional status of an ARG is denied. That's the way I'd do it! Clipped from http://www.universecreation101.com [...]