A few posts ago I mentioned the new blog,The Extratextuals,and an (at the time) upcoming event . The session was put together by Jeff Gomez:
Jeff Gomez (Moderator),CEO Starlight Runner Entertainment
As the host of the seminar,PGA member Jeff will familiarize producers with the history,criteria and relevance of trans-media storytelling. An expert in the field of trans-media development and creator and producer of highly successful fictional worlds,Jeff exponentially increases the value of intellectual properties by preparing them at early phase to be extended across a wide variety of entertainment platforms. Jeff has written and produced elaborate trans-media universes (including content such as feature and episodic animation,video games,comic books,novels and web portals) for 20th Century Fox,The Coca-Cola Company,The Walt Disney Company,Acclaim Entertainment,Mattel,Hasbro and Scholastic. (bio from The Extratextuals)
Check out Starlight’s company description:
Starlight Runner Entertainment,Inc. is a leading creator of highly successful fictional worlds,maximizing the value of intellectual properties by preparing them for extension across multiple media platforms.
Starlight Runner produces animated and live-action feature films,as well as advanced media content. The company also packages books,comics and graphic novels,and develops video games and alternate reality experiences with world-renowned partners and clients.
The Producers Guild of America blog reports on Jeff Gomez’s insights at the ‘Creating Blockbuster Worlds’event:
The 8 defining characteristics of a transmedia production:
- Content is originated by one or a very few visionaries
- Cross-media rollout is planned early in the life of the franchise
- Content is distributed to three or more media platforms
- Content is unique,adheres to platform-specific strengths,and is not repurposed from one platform to the next
- Content is based on a single vision for the story world
- Concerted effort is made to avoid fractures and schisms
- Effort is vertical across company,third parties and licensees
- Rollout features audience participatory elements,including:
- Web portal
- Social networking
- Story-guided user-generated contentExamples of contemporary trans-media properties include:The Blair Witch Project,The Matrix,Hot Wheels:World Race / Acceleracers,Bionicle,Pokemon,Magic:The Gathering,James Cameron’s AVATAR,many Disney projects including High School Musical,Pirates of theCaribbean,Fairies,Hannah Montana.
Great! I love reading how other people describe the form. I’ve described it in so many different ways according to my audience. I agree with all that he says though I’m wondering why he says three or more platforms rather than just two? I guess that fits in the franchise approach that he is working in. But of course,the continuation of a property across media platforms is not the exclusive domain of conglomerates.
[...] unknown wrote an interesting post today onHere’s a quick excerptJeff has written and produced elaborate trans-media universes (including content such as feature and episodic animation,video games,comic books,novels and web portals) for 20th Century Fox,The Coca-Cola Company,The Walt Disney …[...]
[...] unknown wrote an interesting post today onHere’s a quick excerptJeff has written and produced elaborate trans-media universes (including content such as feature and episodic animation,video games,comic books,novels and web portals) for 20th Century Fox,The Coca-Cola Company,The Walt Disney …[...]