Brands as Solar Systems Through Adam Crowe’s delicious I found this great ppt from Brand Zeal about their ‘solar system’approach to ‘brand mapping’:
I loved seeing this because the solar system or astronomical approach is exactly how I visual storyworlds and brands. I’ve been working on a model for this for a few years now,have been developing (in my head) the software for it,and have called my upcoming podcast Universe Creation 101 . I wouldn’t categorise the systems like Brand Zeal does,but I have different intentions. Yay World Creation!
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